Larry Frank

The Center: Advanced Mentorship Progrram Participant (2022 - 2024)

Larry Frank is a co-owner of Madison, WI-based Frank Productions, a producer of live music events in clubs, theaters, arenas and stadiums in the United States and Canada.  National touring clients include a diverse group of performers including Metallica, Red Hot Chili Peppers, Elton John, Bruce Springsteen and many more.

In his capacity as a company founder and drawing on his 40 years of concert promotion experience, Larry coaches and advises the company’s Presidents in the art of booking performers, negotiating contracts with venues and interacting with agents and managers.

Larry was the visionary behind the design and construction of The Sylvee, a nationally recognized state-of-the-art concert venue in Madison, WI. While designing the Sylvee, Larry also provided the vision and design concept for the Frank Productions office space attached to the Sylvee.  This office has been recognized by the community as a cool, open and collaborative space that promotes new and innovative ideas.

In the past 35 years, Larry has designed, renovated and restored 7 personal homes, testing the patience of his wife and children but always delighting them with the results.

While over-achieving in his professional and personal life, Larry also maintained a personal art studio where he explored all the visions in his head and taught himself how to translate those visions to a canvas.