Evan Soroka
Digital Media Manager
Evan Rachel Soroka considers herself a lightworker, someone who captures and draws out the light within individuals and organizations. She sees marketing as storytelling: a layered, heart-centered practice built on community and authentic connection. At Anderson Ranch Arts Center, she leads the organization’s media production and digital communications, shaping its brand identity and growth.
Born in Brooklyn and raised in Aspen, Colorado, Evan grew up immersed in the art world, spending her formative years in her father’s fine art photography gallery, captivated by the resonance of images. She holds dual BAs in Anthropology and Spanish and Portuguese Language and Literature from the University of Colorado at Boulder, a master’s equivalent in Yoga Therapy (C-IAYT, E-RYT) from The American Viniyoga Institute, and a certificate in Digital Media and Marketing from Cornell University.
Her path to digital production and marketing is non-linear, and that is precisely what makes her perspective distinctive.
At 16, she first traveled to South America, beginning nearly a decade of living and working across Brazil, Peru, and Argentina. She attended high school abroad, contributed to archaeological excavation projects, worked for multinational corporations, and started businesses from the ground up. That chapter taught her the skills that still define her work today: how to observe closely, listen well, communicate clearly, and earn trust across cultures.
Her practice of yoga and meditation also began in her teens. As someone living with type 1 diabetes, she turned to practice to manage stress and care for her body, and discovered a lifelong calling. Over fifteen years, she built a career as a teacher, studio director, content producer, and practitioner of Vedic and yogic traditions, earning some of the highest credentials in the field. She is the author of Yoga Therapy for Diabetes (Singing Dragon, 2020), with work featured in Yoga Journal, Yoga International, and Yoga Therapy Today.
The throughline across every chapter has been the same: communicate with purpose, build community, and tell authentic stories that matter. At Anderson Ranch, she continues that work, bringing the full depth of her background to every story she tells.
Outside the Ranch, she continues to teach, and her time off looks like fly fishing, skiing, Vedic chanting, and being outside with her husband Tyson and their dog, Pico.
View Evan’s Portfolio
Pronouns: she/her